In a world filled with information, attention is precious. Maps have a unique ability to stop us, draw us in, and make us look twice. But what makes a map captivating? Why do some maps fade into the background while others spark curiosity, wonder, or even awe? In this session, Esri cartographers will showcase how they use thoughtful design — composition, contrast, hierarchy, and storytelling principles — to visualize data into compelling stories that engage viewers.
Please note that seating is limited, however standing room will be available.
